One parent said the website's creators were irresponsible. The British version already has nearly 200,000 players, most of whom are girls aged between 9 and 16. In France, where Miss Bimbo's sister website was condemned by dieticians and parents when it began last year, one parent threatened the creators with legal action after his daughter ran up a £100 mobile bill sending texts without his knowledge. He added that the game also posed a financial danger for parents if they did not keep an eye on the texts that were sent. It depends on the background and mindset of the child but the danger is that after playing the game some will then aspire to have breast operations and take diet pills." "Children's innocence should be protected as far as possible. Then the game becomes a hazard and a menace. "But the danger is that a nine-year-old fails to appreciate the irony and sees the bimbo as a cool role model. He said: "It is one thing if a child recognises it as a silly and stupid game. They are given missions, including securing plastic surgery at the game's clinic to give their dolls bigger breasts, and they have to keep her at her target weight with diet pills.Īlthough it is free to play, when the contestants run out of virtual cash they have to send text messages costing £1.50 each or use PayPal to top up their accounts.īill Hibberd, of parents' rights group Parentkind, said the game sent a dangerous message to young girls. They compete against other players to earn "bimbo" dollars so they can dress her in sexy outfits and take her clubbing. Children are given a naked virtual character to look after.
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